The bottom line:Though Spotify’s forays into video have failed to gain traction in the past, this newest venture looks primed to succeed-both because of video podcasts’ existing popularity, and because of Spotify’s relentless investment in its podcasting business. For example, Spotify already offers on-screen display ads, and those become far more valuable if users are actively looking at their screens. Plus, the very presence of video on the app also breathes new life into existing ad formats. 66 Likes, 2 Comments - Golden Coast Mead (goldencoastmead) on Instagram: 'Check out our new podcast on Spotify New episodes come out every Monday, tomorrow we will be rel. ![]() ![]() That’s a good sign that video ad formats and tools won’t be far behind. It’s easy, once a podcast has achieved success, to say. Some of the most memorable names only seem so in retrospect. But we can (hopefully) inspire you to come up with it on your own. Spotify for Podcasters, formerly known as Anchor, is the easiest way to create and share your podcast. This means (unfortunately) we can’t just write the perfect name for you. Now you can send people right to a custom URL built specifically for your podcast, like anchor.fm/relayfm. Plus, many of the top US podcast advertisers, such as BetterHelp, ExpressVPN, and Squarespace, also regularly sponsor YouTube creators and have visual content ready to go.įor marketers looking for more standard ad spots: Spotify has a strong track record of rolling out podcast ad technology, such as dynamic in-stream ad insertion. Your podcast name should make a good first impression and feel unique to your show. Anchor 3.0 also gives every user a beautiful landing page for their podcast on the web. ![]() Video could help attract some of those viewers interested in visual content.įor marketers that use host-read ads:Sponsorships can be a lot more engaging in video podcasts, as hosts can give product demos or offer other visual aids.While Spotify’s podcast listenership is on the rise, at 28.2 million, it’s still low compared with the 223.5 million monthly US YouTube viewers we expect for this year.Adding video into the mix could make the format even more attractive for both users and marketers.įor Spotify users: Making video more ubiquitous on the platform could help Spotify draw in even the users who have less interest in audio-only content.
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